PHILOSOPHY

Embrace your unique beauty
and nurture it

Beauty is not uniform.
Each one of us ought to embrace our inborn beauty and
carefully nurture it with our own hands.
AYAMA believes that therein lies real beauty.

Regardless of the color of our skin, our age, and our gender,
the beauty of our skin is the essence of confident beauty.

Unlike makeup that can make us look gorgeous through a single application, beautiful skin cannot be achieved in a day.
Caring for our skin is to care for ourselves, and to nurture a beauty that exists only in ourselves.

AYAMA pursues true beauty,
which is different from artificial beauty.
The standard of Japanese beauty,
unchanged from olden times
—AYAMA’s basic face mask will give you a beautiful skin that will make you brim with confidence.